TL;DR
- 100 Thieves secured $35 million Series B funding led by Artist Capital
- New 15,000-square-foot LA headquarters will serve as team facility and retail space
- Organization has raised total $60 million across multiple investment rounds
- Strategic executive hires position the team for multi-title esports expansion
- Current competitive presence includes LCS Summer and Fortnite World Cup finals
The esports organization 100 Thieves has successfully closed a substantial $35 million Series B funding round, marking a significant financial milestone in the competitive gaming landscape.
This latest capital infusion was spearheaded by New York-based growth investment firm Artist Capital, with their Chief Investment Officer Josh Dienstag assuming a position on 100 Thieves’ board of directors immediately following the transaction closure.
Established in late 2017 by former Call of Duty professional competitor Matthew “Nadeshot” Haag, 100 Thieves represents one of the newer generation esports organizations that has rapidly ascended in prominence.
The team initially entered the competitive scene through acquisition of a League of Legends franchise slot, subsequently diversifying its competitive roster to include professional teams in Call of Duty and Fortnite divisions, demonstrating strategic portfolio expansion.
“As investors with a long-term perspective, we firmly believe 100 Thieves possesses a distinctive methodology within the esports and gaming ecosystem,” explained Dienstag during the funding announcement.
“The organization benefits from an innovative founding vision, exceptional management capabilities, and premium strategic partnerships. We’re enthusiastic about providing the growth capital necessary to realize their comprehensive strategic roadmap.”
The substantial capital injection will facilitate continued organizational growth, commencing with development of a new corporate headquarters located in Los Angeles, California.
This expansive 15,000-square-foot facility will accommodate the organization’s competitive teams, content creation personnel, and administrative staff while simultaneously functioning as a retail location for future merchandise releases.
This financing round follows a previous Series A investment in 2018 that attracted high-profile participants including Canadian musical artist Drake and prominent music agent Scooter Braun as partial stakeholders.
Prior to this latest round, the organization had accumulated $25 million through external investment sources, bringing total funding to $60 million across multiple rounds.
To support ambitious growth objectives, the organization executed two critical executive appointments. Jacob “Maelk” Toft-Andersen was named Vice President of Esports, tasked with overseeing competitive expansion into additional gaming titles.
Concurrently, Doug Barber assumed the role of Vice President of Brand and Apparel. Both executives will play pivotal roles in driving the team’s multi-year expansion initiatives.
100 Thieves is actively competing in the 2019 LCS Summer season, with the squad demonstrating upward trajectory in league standings while maintaining postseason qualification aspirations.
Six Fortnite competitors are preparing to represent the organization at the upcoming Fortnite World Cup championship finals commencing July 26th.
Action Checklist
- Analyze current esports portfolio performance metrics across all competitive titles
- Develop content creation schedule aligned with competitive event calendar
- Coordinate merchandise release strategy with facility development timeline
- Establish performance benchmarks for new executive leadership roles
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