TL;DR
- LCS partnered with Wags and Walks rescue to host dog adoption event during 2020 Spring Split
- Multiple teams created limited edition pet merchandise including bandanas, jerseys, and treats
- Event focused exclusively on shelter dogs, prohibiting personal pets to maximize adoption opportunities
- Rescue dogs appeared on LCS Countdown show, increasing visibility and engagement
- Initiative aimed to educate young gaming audience about pet adoption importance
League of Legends enthusiasts gathering at the LCS Studio today discovered an unexpected opportunity—interacting with adorable puppies while potentially providing them with permanent homes through adoption.
Through a strategic collaboration with Los Angeles-based animal rescue organization Wags and Walks, the LCS introduced adoptable canine companions to this week’s 2020 Spring Split tailgate festivities. Wags and Walks specializes in rescuing family-compatible dogs from high-risk shelters where they faced potential euthanasia. Fortunately, these resilient animals continue to display cheerful demeanors while seeking their forever families within the League community.
Despite being designated as Dog LCS Day, attendees cannot bring their personal pets. This deliberate restriction ensures complete focus remains on homeless animals desperately needing adoption.
Teams bringing limited merch for dogs to the LCS tailgate
To elevate the occasion’s significance, participating LCS organizations developed exclusive time-limited merchandise and implemented creative engagement strategies supporting this philanthropic endeavor.
Dignitas organized a live streaming session featuring puppy interactions while distributing complimentary dog treats. Golden Guardians provided specially formulated canine cupcakes at their tailgate station alongside durable rubber play balls. Cloud9 complemented their signature blue tennis balls with team-logo bandanas designed for four-legged supporters. Evil Geniuses unveiled custom-designed pet jerseys commemorating this distinctive event.
Several adoptable dogs received special invitations into the broadcast studio, making appearances alongside hosts during the LCS Countdown pre-game program.
The Wags and Walks activation at the LCS tailgate serves as an innovative method for promoting pet adoption awareness. Countless dogs and other companion animals await uncertain futures within shelter confines. Demonstrating to the LCS’s youthful viewership how charming and disciplined rescue puppies can be may ultimately preserve numerous furry lives through increased adoption rates.
Action Checklist
- Research local esports organizations hosting charity events
- Follow team social media for limited edition merchandise announcements
- Volunteer at gaming conventions with animal rescue partnerships
- Document successful event strategies for community replication
No reproduction without permission：Game Guides Online » Fans can adopt cute dogs and puppies at 2020 LCS tailgate How LCS teams partnered with animal rescue to create unique dog adoption event with exclusive merchandise