TL;DR
- Coach Kim brings proven championship pedigree with three different organizations across multiple regions
- Bilibili finished 10th in Spring and 12th in Summer 2020, requiring significant structural improvements
- The LPL’s 17-team structure creates extreme volatility where top teams can quickly fall from grace
- Successful implementation requires full team buy-in and typically shows results within 1-2 splits
- Historical precedents show Coach Kim’s systems transform mid-tier teams into playoff contenders

Kim “Kim” Jeong-soo, the former T1 strategic leader, has officially rejoined the LPL competitive circuit through his new partnership with Bilibili Gaming. This move represents a significant homecoming for the accomplished coach.
Following his unexpected dismissal from T1 after the organization failed to secure qualification for the 2020 World Championship, Coach Kim has secured his next professional opportunity. His return to the LPL marks a full-circle moment, bringing him back to the region where he first achieved World Championship glory as head coach of Invictus Gaming during their dominant 2018 campaign.
Coach Kim has built his reputation on an extraordinary ability to systematically elevate organizations into legitimate World Championship threats. He first demonstrated this transformative capability in 2017 with Longzhu Gaming, replicated the success in 2018 with Invictus Gaming, and achieved the feat once more in 2019 with DAMWON Gaming. However, his 2020 tenure with T1 did not produce similar championship results, ultimately leading to his departure from the organization. Reports suggest the separation involved significant philosophical differences between coaching staff and management.
The LPL stands as one of esports’ most demanding competitive environments, featuring seventeen professional organizations competing for regional supremacy. Within this high-pressure ecosystem, teams frequently struggle to maintain competitive consistency and can rapidly descend in the standings. Bilibili’s performance metrics from the previous competitive year illustrate this challenge perfectly – they concluded the Spring split in 10th position and experienced further decline during Summer, finishing 12th overall. Historical evidence strongly indicates that integrating Coach Kim’s strategic frameworks and securing complete organizational commitment to his methodologies could potentially elevate Bilibili into playoff qualification territory, representing a substantial improvement from their current standing.
Bilibili’s strategic advantage lies within the LPL’s inherent competitive volatility at the league’s upper echelon. As a rapidly evolving competitive region with continuous infusion of emerging talent, organizations that excel during one competitive year often experience dramatic regression the following season. Following their World Championship victory, Invictus Gaming encountered significant domestic performance issues and has yet to reclaim their previous dominant position. FunPlus Phoenix experienced comparable competitive decline throughout 2020, ultimately missing the opportunity to defend their world title entirely.
Bilibili’s recent competitive history reveals an organization in clear need of structural revitalization. Their consecutive split declines (10th to 12th) indicate systemic issues beyond simple roster adjustments. Successful implementation of Coach Kim’s system requires addressing multiple organizational dimensions simultaneously – from player development protocols to in-game strategic flexibility.
The organization’s current roster composition presents both challenges and opportunities for Coach Kim’s methodology. Unlike his previous successful turnarounds, Bilibili lacks established superstar talent, necessitating a focus on team cohesion and strategic execution over individual brilliance. This approach aligns with Coach Kim’s proven strength in developing cohesive unit dynamics rather than relying on individual carry performances.
Critical to Bilibili’s potential resurgence will be their ability to adapt to Coach Kim’s demanding practice regimens and strategic discipline. Teams that have successfully implemented his systems typically show measurable improvement within 6-8 weeks, with playoff contention becoming realistic by the second competitive split.
For Bilibili Gaming to maximize their investment in Coach Kim, several implementation strategies prove critical. First, establishing clear communication channels between coaching staff and players prevents the misunderstandings that plagued his T1 tenure. Second, implementing progressive skill development programs addresses the team’s current talent gap while building toward long-term competitiveness.
Common implementation mistakes organizations make include attempting to implement Coach Kim’s systems too rapidly, leading to player frustration and system rejection. Instead, successful integration follows a phased approach: foundational principles (weeks 1-4), intermediate strategies (weeks 5-8), and advanced tactical execution (weeks 9+). This measured implementation prevents system overload and ensures sustainable development.
LPL organizations that demonstrated excellence throughout 2020 may become historically irrelevant by 2021. The league’s continuous evolution and competitive intensity fundamentally establish it as the world’s premier League of Legends region. Bilibili possesses a genuine opportunity for competitive relevance in 2021, and should they achieve this goal, Coach Kim’s strategic influence will undoubtedly serve as the primary catalyst.
Realistic timeline expectations suggest Bilibili should target measurable improvement by mid-split, with playoff contention becoming a realistic objective for the subsequent competitive period. This aligns with Coach Kim’s historical transformation patterns across multiple organizations and regions.
Action Checklist
- Establish clear organizational hierarchy and decision-making protocols between Coach Kim and management
- Implement phased training regimen focusing on fundamental mechanics before advanced strategies
- Develop player-specific improvement plans addressing individual weaknesses within team framework
- Create performance metrics dashboard to track system implementation progress and identify adjustment needs
- Schedule regular strategic review sessions to assess adaptation to meta shifts and opponent preparations
No reproduction without permission:Game Guides Online » Former T1 coach Kim returns to LPL with Bilibili Gaming Analyzing Coach Kim's transformative potential for Bilibili Gaming in the competitive LPL landscape
