Pokemon Squishmallows are coming, here is what’s available

The gaming and collectibles communities are buzzing with excitement about the confirmed Pokemon Squishmallows partnership. This crossover represents a significant moment for fans who appreciate both the iconic Pokemon franchise and the incredibly popular Squishmallows plush line.

Squishmallows have dominated the North American plush market with their distinctive rounded shapes and ultra-soft materials that make them perfect for both display and cuddling. Industry experts predict these Pokemon-themed versions could become the most sought-after items in the entire Squishmallows lineup, especially after their dramatic unveiling at San Diego Comic-Con.

What makes this collaboration particularly noteworthy is how it bridges generational gaps – appealing to longtime Pokemon fans while introducing the franchise to Squishmallows collectors.

The initial wave features two fan-favorite Pokemon that were showcased in an official Squishmallows social media post. These prototypes were displayed in protective glass cases during the SDCC event, giving attendees a first look at the incredible attention to detail.

Pikachu’s design captures the electric mouse Pokemon’s signature features while adapting them to the Squishmallows aesthetic. The vibrant yellow plush maintains Pikachu’s iconic red cheek circles, rounded arms, and distinctive lightning bolt-shaped tail. Meanwhile, Gengar maintains its mischievous personality with a playful grin that somehow makes the ghost-type Pokemon look both spooky and huggable simultaneously.

Collectors should note that while only two designs have been officially confirmed, the presentation format and executive comments strongly suggest this is just the beginning of a much larger collaboration.

Cute Squishmallows leaked by Target show future Pokemon designs

While the initial announcement focused on Pikachu and Gengar, retail intelligence from Target has revealed that additional Pokemon will join the collection. This leak provides valuable insight into the partnership’s long-term strategy.

According to Squishmallows insiders, Togepi and Snorlax are already in production as Squishmallows plushies. These Generation I and II favorites will maintain the same 14-inch height as the first wave, though collectors should watch for potential larger specialty versions that often follow initial releases.

Jazwares brand manager Aaron Margolin explicitly referred to Pikachu and Gengar as “wave one” of the collaboration, confirming that multiple release phases are planned. This strategic rollout approach helps maintain collector engagement while allowing the companies to gauge demand for different Pokemon characters.

“This partnership elevates Squishmallows into new territory within pop culture collectibles,” explained Gerhard Runken, Jazwares senior VP of brand and marketing. The phased approach also helps prevent market saturation while creating anticipation for future reveals.

When are the Pokemon Squishmallows getting released?

The initial Pikachu and Gengar Squishmallows remain unavailable for immediate purchase, with even San Diego Comic-Con attendees unable to buy the display models. This strategic decision builds anticipation while ensuring fair distribution when the products officially launch.

Primary sales will occur through the Pokemon Center online platform, with potential availability at select retail partners. The companies appear to be implementing a controlled distribution model to prevent scalping and ensure genuine collectors have access.

“We’re developing comprehensive distribution plans to make these collectibles accessible to all fans,” assured brand manager Aaron Margolin in his statement to the collector community.

While no specific launch date has been announced, reliable industry sources indicate a late 2023 release timeframe. Collectors should prepare by setting up accounts on the Pokemon Center website and following official Squishmallows social media for announcement timing.

Seasoned collectors recommend creating purchase preparation checklists that include payment method setup, shipping address verification, and notification systems for restock alerts.

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