Riot Games will give championship rings to Worlds 2021 winners

Riot Games is revolutionizing esports recognition by adopting a prestigious tradition from conventional athletics. The champions of Worlds 2021 will receive exclusive championship rings, elevating the prize beyond traditional trophies.

Through an official Twitter announcement, Riot revealed this groundbreaking addition to its annual World Championship festivities. The triumphant finalists will be honored with spectacular commemorative rings, created through a strategic partnership between Riot Games, automotive giant Mercedes-Benz, and elite jewelry designer GOOD ART HLYWD.

These exceptional rings are meticulously forged from premium 18-karat white gold and showcase the distinctive robed summoner figure prominently featured on the legendary Summoner’s Cup. This initiative builds upon Riot’s expanding portfolio of alliances with upscale fashion houses, introducing non-endemic sponsors to the competitive gaming landscape. The rings incorporate the Mercedes-Benz emblem through masterfully sculpted side panels that demonstrate exceptional artistry.

The primary face of the World Championship ring features an expertly cut sapphire gemstone engraved with the unmistakable Summoner’s Cup insignia. This represents a significant upgrade from previous recognition formats, which primarily consisted of medals alongside the main championship trophy.

Building upon Riot Games’ previous partnership with Louis Vuitton, the convergence of luxury fashion and competitive gaming continues gaining momentum across the industry. This trend has expanded well beyond Riot’s direct influence, with prominent esports entities including 100 Thieves, Fnatic, and G2 Esports establishing collaborations with fashion powerhouses like Ralph Lauren and Gucci.

The strategic value of these partnerships extends beyond mere branding. For teams, fashion collaborations provide additional revenue streams and enhanced brand prestige. For luxury brands, esports offers access to the valuable millennial and Gen Z demographics that traditional marketing channels struggle to reach effectively.

Despite logistical complications requiring the World Championship’s relocation from China to Iceland this season, Riot maintains ambitious promotional initiatives as the calendar year concludes. The company’s gaming portfolio demonstrates remarkable vitality, with the debut of Arcane, introduction of fresh Teamfight Tactics content, Wild Rift achieving stable performance metrics, and Valorant approaching its premier competitive event of the year.

Riot’s ongoing efforts to broaden League of Legends’ influence and strengthen its competitive scene through innovative apparel partnerships, strategic alliances, and showcase artifacts like the championship rings represents substantial progress for the competitive gaming environment. The World Championship 2021 grand finals are scheduled for November 6, marking a pivotal moment in esports history.

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