Riot promotes new animated Netflix series with Arcane themed cafe

With the highly anticipated Netflix debut of Arcane just days away, Riot Games has unleashed an unprecedented worldwide marketing campaign that transcends traditional promotion methods. The animated series based on League of Legends characters represents a major milestone in gaming-to-television adaptations.

After extensive build-up and community anticipation, viewers can finally experience the first installment of Arcane this weekend. To capture mainstream audience attention beyond the core gaming demographic, Riot and Netflix have coordinated ambitious promotional activities across multiple international metropolitan centers.

One standout promotional initiative involves a temporary Arcane-themed establishment that emerged in South Korea, offering patrons an authentic immersion into the series’ universe. This limited-time experience runs throughout the week leading up to the premiere weekend, creating buzz through physical engagement.

Documentation of the cafe reveals meticulous attention to thematic details, including opportunities to view exclusive artwork and purchase collectible merchandise. Externally, the venue showcases decorations featuring symbolic elements, color schemes, and imagery directly inspired by Runeterra’s aesthetic.

The interior spans two distinct levels, beginning with a ground floor containing ample seating arrangements and service counters offering specially crafted Arcane-inspired pastries and refreshments. The upper level transforms into an art gallery displaying character portraits of Vi, Jinx, and other series personalities, highlighted by an impressive life-sized Jinx sculpture presiding over the exhibition space.

Beyond the Korean cafe concept, Riot and Netflix extended their promotional reach to urban centers including New York, Moscow, and Rio de Janeiro through large-scale outdoor advertising installations. These prominent displays command attention through strategic placement in high-traffic metropolitan zones.

New York residents have reported multiple Arcane billboard sightings throughout the city in recent days, while Rio implemented a distinctive approach by completely transforming subway trains with series-themed wraps featuring show imagery.

These diverse urban marketing tactics likely represent just the initial wave of global promotional activities coordinated between the gaming giant and streaming platform.

Concurrently, the series has generated substantial excitement within the established League of Legends community through multiple trailer releases, character skin introductions, and an extensive in-game event spanning several Riot Games titles, creating synergistic engagement across platforms.

The official Netflix premiere occurred on Saturday, November 6, with the initial three episodes of the nine-episode season becoming available for streaming. This staggered release strategy helps maintain viewer engagement over multiple weeks while allowing for social media discussion between episode batches.

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No reproduction without permission：Game Guides Online » Riot promotes new animated Netflix series with Arcane themed cafe Discover Riot's global marketing blitz for Arcane featuring immersive cafes, billboards, and subway transformations