TL;DR
- Walmart now sells official LCS merchandise and team jerseys through its US online store
- Partnership with We Are Nations brings multiple esports brands to mainstream retail
- Limited product selection compared to LCS official store with key exclusives maintained
- Expansion plans include physical Walmart stores and Canadian market entry
- Strategic move connects esports with broader consumer audience through retail giant
North American esports enthusiasts can now acquire authentic LCS merchandise through Walmart’s digital marketplace, marking a significant retail partnership for competitive gaming.
American fans currently have exclusive access to purchase officially licensed LCS apparel and team jerseys via Walmart’s online platform. The retail giant has confirmed through social media channels that future expansion will include brick-and-mortar Walmart locations throughout the United States and neighboring Canadian markets where the corporation maintains substantial retail infrastructure.
The retail collaboration between Walmart and specialized apparel company We Are Nations represents a strategic move into esports retail. We Are Nations serves as the primary merchandise partner for the LCS, handling all official apparel production and distribution. Beyond LCS partnerships, the company also markets its proprietary product lines alongside jerseys from European esports organization G2 Esports and comprehensive offerings from all ten North American LCS franchise teams.
The current merchandise selection extends beyond LCS gear to include products from prominent global esports organizations such as FaZe Clan, Fnatic, Natus Vincere, and Virtus.Pro, providing diverse options for gaming enthusiasts.
Overwatch League merchandise remains accessible through online retailer Fanatics, though this partnership has faced criticism from dedicated OWL supporters regarding product quality and availability issues that have impacted fan satisfaction.
Shoppers will find essential LCS merchandise including team-branded t-shirts, hooded sweatshirts, headwear, and standard team jerseys without customized player identification. For collectors seeking unique items, premium products like Golden Guardians’ distinctive Japantown collection, official LCS stage jackets worn by broadcast talent, and limited edition LCS Pop merchandise remain exclusively available through the LCS official digital storefront.
Strategic merchandise distribution ensures that while mainstream retailers like Walmart gain access to core products, dedicated esports fans still benefit from exclusive offerings available only through official channels, maintaining collector value and brand prestige.
Walmart continues to deepen its engagement with competitive gaming through multiple strategic partnerships. In late 2018, the retailer announced a collaborative venture with Esports Arena, resulting in five confirmed physical locations opening within Walmart stores across California, Washington, and Colorado, with two additional sites pending official announcement.
As the dominant retail force in North America, Walmart’s infrastructure provides immense market access potential for esports organizations. Through this expanded retail footprint, both Esports Arena and the LCS can connect with substantially larger consumer demographics beyond traditional gaming audiences.
This retail expansion strategy represents a calculated approach to mainstreaming esports, similar to how traditional sports merchandise became accessible through major retailers, though the esports ecosystem requires careful brand management to maintain authenticity while pursuing growth.
Action Checklist
- Check Walmart’s online store for available LCS team jerseys and basic apparel
- Compare product selection between Walmart and official LCS store for exclusives
- Review our complete gaming guides to understand merchandise quality standards
- Monitor Walmart’s expansion announcements for Canadian availability and physical store placements
- Explore weapon unlock strategies that complement team merchandise collection
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