What is My Shop in League of Legends?

My Shop represents Riot Games’ innovative approach to personalized cosmetics in League of Legends, functioning as a limited-time discount system that tailors skin recommendations to your specific champion preferences. Unlike the standard store’s rotating sales, this feature analyzes your gameplay patterns to deliver targeted offers that match your actual playstyle.

Riot introduced this mechanism to create more meaningful purchasing opportunities while encouraging players to explore cosmetic options for their most-played characters. The system leverages your match history and champion mastery data to generate relevant skin suggestions with substantial price reductions.

While the standard League client store provides regularly updated discounts, My Shop specifically targets your champion pool with deeper price cuts. This creates exceptional value for players who want to enhance their favorite characters’ appearance without breaking their budget.

The activation process follows a straightforward pattern: during major skin line launches, seasonal celebrations, or special in-game events, a distinctive new tab materializes in your navigation interface. This portal features a rectangular emblem reminiscent of Hextech crafting chests, clearly marked as “My Shop” for easy identification.

Within this exclusive section, you’ll discover six rectangular Hextech-inspired icons (not five as commonly misunderstood). Each icon conceals a randomly discounted skin for champions you’ve recently played, with price reductions varying significantly between offers.

These selections frequently include Legacy content, distinguished by a winged Shuriman-style emblem in the upper left corner. These are cosmetics that have been permanently removed from regular store circulation, making My Shop one of the few legitimate avenues to acquire them. However, the champion matching algorithm isn’t perfect—it sometimes overlooks your most-played champions due to random chance or recent play pattern shifts.

Pro tip: Play at least 5-10 games with your desired champions in the two weeks preceding a My Shop event to significantly improve your odds of receiving relevant offers.

Despite occasional algorithmic quirks, My Shop consistently delivers at least one highly relevant skin offer for champions you regularly play. The key is understanding how to maximize value while avoiding common purchasing errors that many players make.

Critical mistake to avoid: Don’t purchase skins for champions you rarely play just because the discount seems attractive. These impulse buys often result in buyers’ remorse when the skins remain unused in your collection.

The discount range typically spans from 20% to 70% off, with higher discounts more likely for older skins or less-played champions in your roster. Budget-conscious players should prioritize skins for their top 3-5 most played champions.

My Shop emerges multiple times throughout the year, usually coinciding with major patches or seasonal events. If one iteration doesn’t feature appealing options, you’ll typically wait only 2-3 months for the next opportunity rather than facing extended disappointment.

Several skin categories remain permanently excluded from My Shop offerings. Ultimate-tier skins, representing the game’s most premium cosmetic category, never appear in these personalized discounts. Similarly, any skins released within 90 days of the shop opening are ineligible, protecting recent release sales.

Limited edition skins, loot-exclusive cosmetics, and items already featured in current sales cannot be offered. Additionally, skins unavailable for RP purchase—including Victorious, Prestige, and Championship variants—remain outside the selection pool.

For players who typically avoid spending real money on Riot Points, My Shop presents an ideal scenario to invest $5-10 for substantially enhanced cosmetic value. This approach effectively multiplies your RP purchasing power compared to standard transactions.

The feature also serves as an excellent destination for utilizing complimentary Riot Points from premium memberships or promotional events, allowing you to acquire premium content without direct financial outlay.

No reproduction without permission：Game Guides Online » What is My Shop in League of Legends? Master League of Legends' My Shop feature to maximize skin discounts and avoid common purchasing mistakes