TL;DR
- Valorant uses a partnership model with regular evaluations, not permanent franchises
- Teams must produce content and maintain competitive rosters to retain slots
- Riot can remove underperforming partners, unlike League’s bought-in system
- Evaluation occurs every two years with strict performance metrics
- The model addresses sustainability concerns from League’s franchise experience

In a revealing discussion with Riot Games’ President of Esports John Needham, critical distinctions emerged between League of Legends’ established franchise framework and Valorant’s innovative partnership approach. This strategic divergence reflects Riot’s commitment to evolving their competitive ecosystem based on hard-won industry experience.
While both League of Legends and Valorant dominate the esports landscape with globally celebrated tournaments, their organizational structures diverge significantly despite shared corporate oversight. Riot has implemented fundamentally different operational philosophies for managing professional team relationships across these premier titles.
“Our Valorant partnership system incorporates crucial insights from League’s model,” Needham emphasized. “We designed a contemporary competitive architecture where teams don’t purchase permanent positions but instead face regular performance assessments to maintain their status.”
According to Needham’s explanation, evaluation cycles occur systematically at minimum two-year intervals. During these comprehensive reviews, Riot assesses organizational health, competitive performance, and community engagement to determine continued partnership eligibility.
“Traditional league structures often develop performance stratification,” Needham observed. “You encounter elite organizations alongside stagnant teams neglecting roster development and ecosystem investment. This dynamic ultimately undermines competitive integrity and viewer engagement across the sport.”

The fundamental distinction lies in financial commitment structures. League franchises secured permanent positions through substantial buy-in fees, creating virtually irrevocable slots. Valorant’s partnership model establishes conditional membership where sustained value demonstration determines longevity.
Needham clarified that Riot’s esports divisions operate profitably with partnership support as their cornerstone strategy. In exchange for this backing, organizations must reinvest through content generation and competitive infrastructure. Valorant imposes rigorous standards requiring consistent media production for broadcasts, social platforms, and community channels. Failure to meet these benchmarks risks slot revocation in the Valorant Champions Tour ecosystem.
League of Legends operates under fundamentally different constraints. Even with zero content production throughout a competitive season, Riot cannot reclaim franchise slots absent extraordinary circumstances involving competitive integrity violations or unethical conduct threatening the league’s foundation.
Riot’s 2023 VCT announcement included thirty selected teams, representing a curated group rather than traditional franchise structure. Since organizations didn’t purchase their competitive positions, Riot maintains contractual authority to revoke partnership status for underperforming or non-compliant teams.
Practical implications for aspiring Valorant organizations include maintaining dedicated content creation teams, consistent social media engagement, and professional broadcast collaboration. Teams should anticipate detailed metrics tracking their media output, community impact, and competitive results. Organizations often underestimate the resource allocation required for consistent high-quality content production alongside competitive obligations.
Common strategic mistakes include over-investing in player acquisitions while neglecting content infrastructure, or assuming past competitive success guarantees future partnership security. Successful organizations typically allocate separate budgets for competitive operations and content development with clear performance indicators for both domains.
Does Valorant have a franchise system for esports?
Valorant’s competitive framework represents an evolved partnership model rather than conventional franchising. This approach addresses sustainability concerns observed in traditional models while maintaining competitive flexibility. The system incentivizes continuous improvement rather than resting on permanent status.
This innovative structure reflects broader industry trends toward performance-based partnerships in esports. As organizations navigate this system, understanding the evaluation criteria and investment requirements becomes crucial for long-term competitive viability. The model’s success could influence future esports league designs across the gaming industry.
Action Checklist
- Establish dedicated content teams for broadcast and social media requirements
- Develop two-year strategic plan aligning competitive and content goals
- Implement performance tracking for both competitive results and content metrics
- Prepare for biennial evaluation with documented achievements and future plans
- Balance roster investment with content development resources
No reproduction without permission:Game Guides Online » Riot explains why Valorant doesn’t have an esports franchise Understanding Valorant's partnership model versus League's franchise system and competitive implications
