TL;DR
- G2 Esports partners with Arctic Gaming to form G2 Arctic for Spanish Superliga Orange
- Mondelez International makes esports debut through Chips Ahoy! sponsorship
- New academy team aims to develop talent for European Masters qualification
- G2 brings six European championships and World Championship runner-up experience
- Partnership represents major food corporation’s strategic entry into gaming
On January 3rd, G2 Esports revealed its strategic expansion into Spanish competitive gaming with the establishment of G2 Arctic, a dedicated academy roster competing in the 2020 Spanish Superliga Orange. This initiative represents G2’s commitment to cultivating emerging talent within Europe’s vibrant esports ecosystem.
The organization, renowned for fielding Europe’s premier competitive squad and achieving 2019 World Championship finalist status, now focuses on nurturing promising players through Spain’s most prominent esports league. G2 Arctic enters the competitive arena facing nine established teams, with the primary objective of securing qualification for the prestigious 2020 European Masters tournament.
“Primarily operated through our partnership with Arctic Gaming in Spain, G2 Arctic introduces an innovative and dynamic approach to the regional competitive landscape,” the organization stated in its official release. “Leveraging G2’s established brand identity and cultural presence, we guarantee supporters from both organizations will experience engaging content and thrilling competitive achievements.”
This collaborative venture with Arctic Gaming, a well-established Spanish esports entity, provides the foundation for the team’s naming convention. Arctic’s League of Legends competitive division launched in 2017, previously competing in Spain’s secondary league tier. Currently, the roster remains unsigned, generating significant anticipation among fans regarding which players will represent the academy team during the upcoming competitive season.
Mondelez International enters esports as G2 Arctic’s main sponsor
While both organizations continue finalizing their competitive roster ahead of the new season, G2 Arctic has secured a landmark sponsorship agreement. Chips Ahoy!, the renowned cookie brand under Nabisco’s portfolio, operates as a subsidiary of Mondelēz International—one of the world’s largest food conglomerates overseeing iconic brands including Milka, Oreo, and Toblerone.
This groundbreaking collaboration between Chips Ahoy! and G2 Arctic marks Mondelēz’s inaugural venture into competitive gaming sponsorship.
Given G2’s extensive competitive achievements, the community maintains elevated expectations for this newly formed developmental squad. The organization has captured six European championship titles and consistently ranks among the world’s most formidable competitors. Recent accomplishments include victory at the 2019 Mid-Season Invitational, triumph in the 2019 LEC Summer Split, and securing second place at the 2019 World Championship finals.
Action Checklist
- Monitor G2 Arctic roster announcements through official G2 Esports social channels
- Analyze Spanish Superliga Orange tournament structure and qualification pathways
- Research Mondelēz International’s brand portfolio to understand sponsorship alignment
- Evaluate G2’s academy development model compared to traditional esports organizational structures
No reproduction without permission：Game Guides Online » G2 and Arctic Gaming form a new academy team for the 2020 SLO G2 Esports launches Spanish academy team with Mondelez International's first esports sponsorship deal